Recognized for our Branding Journey with Nexus & the Lilker Website.

Winning an award is more than just the bragging rights. It’s recognizing the hard work that goes into each and every client’s branding, as well as the satisfaction of seeing a project come together.

Nexus:

Inspired by each other’s individual design practices and project experiences, three colleagues joined forces to build a next generation design firm. Together, John, Dennis and Jaclyn fill a missing dynamic of the traditional design practice: firm environment and creative culture integrated in an agile and motivated network.

They had a clear vision where Architecture, Planning and Design merge. Architectural design as signature branding. Graphic design as universal language. Furniture and packaging as integrated design opportunities. Prototype development. Community planning and wayfinding. All layers of design thinking engage and embrace sustainable and resilient performance.

Building on each partner’s story and the team as a whole, The Vividmark helped the new business define and hone their concept through a brand journey that launched them into the marketplace. The Vividmark saw this not as a design project but as an interactive journey for the partners and the community. The project was implemented as you see in this submission package. It begins with concept, then to appearance, to immediate networking tools, to the announcement/invitation, and crescendos with a carefully curated party. 

Lilker:

We migrated their website to a new template and used the opportunity to optimize the backend: using Google Analytics data, we honed website keywords and search engine optimization. Every word helps drive more traffic to the new website and keep web visitors engaged. The next phase of our work is providing training and coaching to Lilker’s marketing team to deploy a social media strategy and optimize the firm’s social media presence.