Curate Instagram like an Art Director.
Taking the time to curate a cohesive and pleasantly aesthetic instagram feed is one the best ways to grow your following. Think about it, when you browse through others profiles, one of the first things we notice is the flow and look of their posts as a whole. So here are a few tips to creating a cohesive instagram feed:
Mood: Choose the type of energy you want your feed to express this can be chic, playful, informative, "for fun" just make sure every photo can align with that mood.
Balance: Plan out your post, depending on your niche, you want to have the different parts of your brand to mix in one by one. For example, with marketing, we try to mix in our different areas by posting informative facts one day, pictures of our lifestyle next, and our work/designs the day after and so on.
Presets: THE MOST IMPORTANT. This is basically the filter that ties your whole feed together. Picking the type of preset you want is important, you can choose from warm, cool, colorful, pastel and a lot more. Using apps like Lightroom can help you make the perfect filter to be used on all your pictures before posting them. Please note all pictures are different and even if you have your personal preset each picture should be tweaked to perfection.
Color: Choosing 1-3 colors to constantly include in your posts, and that align with your brand, will help your presets and feed always look cohesive and pleasant.
With purposeful planning, and knowledge of the right apps and tools to use, anyone can achieve a cohesive, professional looking Insta feed! give it a try!