Should I use a Social Media Software?
"You want me to do what?!" Even for the smallest firms, the best advice we can give in regards to Social Media strategy is to implement an automation software like Buffer, Hootsuite, Zoho, PlannThat...and soo many more. Why?
Time Saver: Sit down for 1 - 2 hours a week and plug in the content from notes, project information, industry news, firm information, and generally happenings. Received an interesting photo? Plug it in the system immediately so you aren't searching for it later.
Curation: No messy grids or content errors! With all your Social Media content in one place, you can plan the look of your grid and review content easily.
Content Stretch: We already know we shouldn't be saying the same thing on every channel but you can be using the same core content in different ways. The automation platform allows you to toggle between Facebook, LinkedIn, and Instagram all in one spot. This is a great way to see how you are spreading one article or blog post across the three platforms.