Friends,

Your brand is your most valuable asset.

It’s the totality of how people view, think about, share, and experience your company. Your brand embodies the passion behind your work, whether you started your business at your kitchen table or moved into the corner office of an established company.    

When creating or refreshing your brand, you want to ensure it:

• authentically represents who you are and what your passion is.

• accurately describes what you do.

• is attractive to your target audiences.

• your employees understand and engage in the business as brand ambassadors?

• recruits and retains the best employees.

• uses meaningful and contemporary language.
  

A successful brand is more than a logo.

Every touchpoint—every website visit, social media post, email exchange, business card traded, proposal delivered, presentation given, and final report submitted shapes how your (current and prospective) clients, partners,  employees, and influencers view your business. 

It encapsulates the essence of your business.

Your brand conveys both tangible information and intangible feelings about what your business does, how you provide services, who you are as an entrepreneur or business leader, and importantly, why (see: passion). Don’t tuck your passion under your desk or hide it away in the supply closet. Embrace it, feed it, and nurture it by infusing it into everything you do.

Authentically yours,
A