Peak Engagement for Social Media!
Have peak engagement times changed on Social Media? We might be home, but we are all living on a brand new varied schedule. Alongside the growth in social media usage, engagement times have changed.
Instagram: Monday, Tuesday and Friday at 11AM and Tuesday at 2PM are the overall busiest times with the most engagement. Before we were only looking at two days during the week with said peak times.
Facebook: Currently, the best times to post on Facebook are Monday, Wednesday and Friday from 10–11AM. Consistently every day at 11AM was a slight peak compared to the rest of the day.
LinkedIn: Though usage behavior on LinkedIn has not changed time to post did change slightly to Wednesday's at 3PM, Thursday's at 9–10AM and Friday's from 11AM - noon.
Use this new data (from Sprout Social) with your own analytics. Pay attention to the new trend in the way your content is being viewed. This is the magic of the data powered time: readjust your social strategy to immediately serve your audience and client.