What is De-influencing? | #tiktalkwithamanda

I don’t know about you, but I LOVE TikTok. Yes, we post on TikTok for some clients, but I’m talking about my time scrolling. Hours and hours of scrolling. TikTok has become such a part of my life that my fiance and I have dedicated time at night “Tok Time” to share videos with each other. Most of the time we end up rolling on the floor laughing - it’s great for relationship building, trust me on this one 😉 You can find everything while scrolling for hours - marketing tips, stories, home decor, recipes, pets, dance routines - the list goes on.

That’s where this series comes in. I save so many videos, why not share those with you? Welcome to #tiktalkwithamanda.

Episode 2: De-influencing

If you’ve scrolled through TikTok lately, and your algorithm is anywhere close to mine, you’ve probably seen this word, de-influencing. What is it? Where did it come from? I have (some) answers.

Let’s start off by saying social media has become the place to influence anyone to buy anything, and I mean anything. I must admit I’ve fallen for some Instagram ads that ended up not quite being what I thought, but I was 100% influenced into buying this neck device that claimed it would cure all my pain. Spoiler alert - it never showed up. However, not all influencing is bad. There have also been plenty of businesses that have become successful just through social media.

This trend of “influencing” isn’t new. It’s just marketing on a whole new level. However, the influencing scene has become so saturated it’s gotten viewers to believe they need to constantly buy the newest thing on the market. They have to have it because their favorite TikToker said so. This has caused many people to buy tons of things they really don’t need. This is where the term de-influencing comes in.

The latest trend is creating videos of things you don’t need. This is something I can get behind. Please tell me I don’t need the latest skincare, makeup, home decor, etc. Because let’s be honest, I don’t. I have come across numerous videos on my feed of people simply listing off things we don’t need to have, instead of the usual “buy this amazing product now!“ Thanks TikTok for reminding me that what I already have is perfectly fine!